About us: our origins, our goals, and our mission
“Firenze Alchemica” was born as a non-profit association thanks to the idea of of Dr. Pier Giuseppe Valmori, biologist, herbalist, profound connoisseur of alchemy and hermetic traditions: knowledge that he gained over the years thanks to Tommaso Palamidessi’s work.
In fact, the purpose of our Association is to rediscover the city of Florence and its monuments through symbolism, which has declined according to the uninterrupted Wisdom Tradition present since the beginning of time.
Florence is not only the cradle of the Renaissance era, but it was also an important center for the spread of the Hermetic Tradition. Firenze Alchemica has the primary objective of highlighting those unique symbolic presences that constitute the hidden story of the many works of art that are part of the cultural heritage of the city of Florence.
The promotion and enhancement of these aspects, almost completely unknown until recent times, whose deciphering is based on rigorous studies conducted on printed texts and archival documents, takes place mainly through public conferences, publications and guided tours.
To this end, our Association annually organizes seminars and masters for tourist guides, in order to give them the necessary knowledge to accompany customers and tourists to the discovery of a secret and shrouded Florence.
One of Firenze Alchemica’s main objectives is to help you understand Florence’s “hidden face”, that is the secret symbolic meaning of all monuments, works of art, paintings, statues, etc. visited by thousands of tourists from all over the world, through the work of our expert guides, specialized in this sector.
To this end, Firenze Alchemica organizes annual seminars and masters for tourist guides.
The introductory seminar, focused on the “basics of hermetic tradition”, is followed by more specific masters dedicated to the symbolic deciphering of places, monuments, museums, etc. related to the “Alchemical itineraries” identified by the Association itself.
Once the masters have been obtained, the guides will be able to make use of these notions in their professional sphere or even carry out specific visits organized by the Association itself.
This specific preparation increases the training of the guides themselves, thus making them unique and exclusive in accompanying customers and tourists to discover a secret and unknown Florence.
The courses also benefit from the patronage of the Municipality of Florence.
Our Team
Specialization Master for tourist guides
One of Firenze Alchemica’s main objectives is to help understand Florence’s “hidden face”, that is the secret symbolic meaning of all monuments, works of art, paintings, statues, etc. visited by thousands of tourists from all over the world, through the work of our expert guides, specialized in this sector.
To this end, Firenze Alchemica organizes annual seminars and masters for tourist guides.
The introductory seminar, focused on the “basics of hermetic tradition”, is followed by more specific masters dedicated to the symbolic deciphering of places, monuments, museums, etc. related to the “Alchemical itineraries” identified by the Association itself.
Once the masters have been obtained, the guides will be able to make use of these notions in their professional sphere or even carry out specific visits organized by the Association itself.
This specific preparation increases the training of the guides themselves, thus making them unique and exclusive in accompanying customers and tourists to discover a secret and unknown Florence.
The courses also benefit from the patronage of the Municipality of Florence.
The new training program is available
If you are a tourist guide and you would like to receive more information or sign up for one of our courses, send us a message to firenzealchemica@gmail.com