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Firenze Alchemica ®

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Specialization Master for tourist guides

One of Firenze Alchemica’s main objectives is to help understand Florence’s “hidden face”, that is the secret symbolic meaning of all monuments, works of art, paintings, statues, etc. visited by thousands of tourists from all over the world, through the work of our expert guides, specialized in this sector.

To this end, Firenze Alchemica organizes annual seminars and masters for tourist guides.

The introductory seminar, focused on the “basics of hermetic tradition”, is followed by more specific masters dedicated to the symbolic deciphering of places, monuments, museums, etc. related to the “Alchemical itineraries” identified by the Association itself.

Once the masters have been obtained, the guides will be able to make use of these notions in their professional sphere or even carry out specific visits organized by the Association itself.

This specific preparation increases the training of the guides themselves, thus making them unique and exclusive in accompanying customers and tourists to discover a secret and unknown Florence.

The courses also benefit from the patronage of the Municipality of Florence.


The new 2024/2025 training program is available

If you are a tourist guide and you would like to receive more information or sign up for one of our courses, send us a message to

Not to be missed: Alchemical itineraries and events

The Church of Orsanmichele, Temple of Wonders

The Church of Orsanmichele stands out for its singular uniqueness

Theater and show at the Medici court – Stables of the Pratolino Park

Saturday 13 july at 10am – The splendor and magnificence of the Medici family finds a worthy and refined expression in the valuable wooden models of churches, palaces and gardens, […]

In evidence: Publications, courses

Clay modeling course

IMITATE THE ONE WHO HAS CREATED EVERYTHING From 15 april until 17 june – Every monday at 9pm – Curated by Giuseppe Venturini

Iconography workshop

ICONOGRAPHIC PAINTING LABORATORY From 6 october every wednesday at 3.30pm and every friday from 9.30am to 12.30pm – Curated by Serena Baldi

Alchemy of colors and mandala art course

EXPRESS YOUR CREATIVITY Every wednesday and friday from 5,30pm until 7,30pm – Curated by Costanza Riva

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