slider homepage

Firenze Alchemica ®

firenze alchemica logo

Specialization Master for tourist guides

One of Firenze Alchemica’s main objectives is to help understand Florence’s “hidden face”, that is the secret symbolic meaning of all monuments, works of art, paintings, statues, etc. visited by thousands of tourists from all over the world, through the work of our expert guides, specialized in this sector.

To this end, Firenze Alchemica organizes annual seminars and masters for tourist guides.

The introductory seminar, focused on the “basics of hermetic tradition”, is followed by more specific masters dedicated to the symbolic deciphering of places, monuments, museums, etc. related to the “Alchemical itineraries” identified by the Association itself.

Once the masters have been obtained, the guides will be able to make use of these notions in their professional sphere or even carry out specific visits organized by the Association itself.

This specific preparation increases the training of the guides themselves, thus making them unique and exclusive in accompanying customers and tourists to discover a secret and unknown Florence.

The courses also benefit from the patronage of the Municipality of Florence.


The new 2023/2024 training program is available

If you are a tourist guide and you would like to receive more information or sign up for one of our courses, send us a message with the form below.

Not to be missed: Alchemical itineraries and events

Opificio delle Pietre Dure – Florentine “salesman” and the art of wonderment

Satuday 9 december at 9:30am – From the earliest antiquity, stone was considered the “dwelling place” of divinity

Medici Palace – Chapel of the Magi and Luca Giordano Hall

Saturday 16 december at 10am – Inside Palazzo Medici, Michelozzo’s elegant architectural creation, there is a space filled with sapiential references

In evidence: Publications, courses

Iconography workshop

ICONOGRAPHIC PAINTING LABORATORY From 6 october every wednesday at 3.30pm and every friday from 9.30am to 12.30pm – Curated by Serena Baldi

Alchemy of colors and mandala art course

EXPRESS YOUR CREATIVITY Every wednesday and friday from 5,30pm until 7,30pm – Curated by Costanza Riva

Bottom Page