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Firenze Alchemica ®

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Specialization Master for tourist guides


One of Firenze Alchemica’s main objectives is to help understand Florence’s “hidden face”, that is the secret symbolic meaning of all monuments, works of art, paintings, statues, etc. visited by thousands of tourists from all over the world, through the work of our expert guides, specialized in this sector.

To this end, Firenze Alchemica organizes annual seminars and masters for tourist guides.

The introductory seminar, focused on the “basics of hermetic tradition”, is followed by more specific masters dedicated to the symbolic deciphering of places, monuments, museums, etc. related to the “Alchemical itineraries” identified by the Association itself.

Once the masters have been obtained, the guides will be able to make use of these notions in their professional sphere or even carry out specific visits organized by the Association itself.

This specific preparation increases the training of the guides themselves, thus making them unique and exclusive in accompanying customers and tourists to discover a secret and unknown Florence.

The courses also benefit from the patronage of the Municipality of Florence.

The new 2022/2023 training program is available

If you are a tourist guide and you would like to receive more information or sign up for one of our courses, send us a message with the form below.

Specialization Master for Venice's tourist guides

“Venezia Alchemica” was born as an of the non-profit association “Firenze Alchemica”, as a thin, red thread bonds these two cities full of unique works of art. Firenze Alchemica was born from an idea of ​​Dr. Pier Giuseppe Valmori, biologist, herbalist, profound connoisseur of alchemy and hermetic traditions: knowledge that he gained over the years thanks to Tommaso Palamidessi’s work.

In fact, the purpose of our Association is to rediscover the cities of Florence and Venice and their monuments through symbolism, which has declined according to the uninterrupted Wisdom Tradition present since the beginning of time. Venice was an important center for the spread of the Hermetic Tradition, and “Venice Alchemical” has the primary objective of highlighting those important symbolic presences that make up the hidden story of the many works of art that are part of the cultural heritage of the city.

The promotion and enhancement of these aspects, almost completely unknown until recent times, whose deciphering is based on rigorous studies conducted on printed texts and archival documents, takes place mainly through public conferences, publications and guided tours.

To this end, our Association annually organizes seminars and masters for tourist guides, in order to give them the necessary knowledge to accompany customers and tourists to the discovery of a secret and shrouded Venice.

The new 2022/2023 training program is available

If you are a Venice’s tourist guide and you would like to receive more information or sign up for one of our courses, send us a message with the form below.

Not to be missed: Alchemical itineraries and events

Guided tour for children – Davanzati Palace – Ladies and Knights in search of the secret garden

Saturday, April 22 3:30-5 p.m. – A rampant lion, the ancient emblem of the Davanzati family, invites us to enter…

Convent of San Marco – Alchemy of color in the painting of Beato Angelico

Saturday, May 27, 10 a.m. – For the greatest artists of the past, sun gold has always been the basic color on which to base their painting

Scuderie di Pratolino – The Theatre at the Medici Court

Saturday 25 June 10 a.m. – We will discover the extraordinary sets of the shows conceived and staged by Brunelleschi, Vasari and Buontalenti, with music from the period.

In evidence: Publications, courses

Iconography workshop

ICONOGRAPHIC PAINTING LABORATORY From 6 october every wednesday at 3.30pm and every friday from 9.30am to 12.30pm – Curated by Serena Baldi

Botanical watercolor course – Calla lilies

Tuesday: March 7/May 9, 2023 – 10 a.m./12:30 p.m. Thursdays: March 9/May 4, 2023 – 3:00 p.m./5:30 p.m.Edited by Simonetta Occhipinti

Clay modeling course

IMITATE THE ONE WHO HAS CREATED EVERYTHING from 20 february  – Every monday at 9pm – Curated by Giuseppe Venturini

Alchemy of colors and mandala art course

EXPRESS YOUR CREATIVITY Every wednesday and friday from 5,30pm until 7,30pm – Curated by Costanza Riva

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